Schema.org Structured Data the What, Why, & How

This session from a leading member of the Structured Data community, who includes Google amongst his clients, is ideal for all interested in using Schema.org to share structured data with the Search Engines and their Knowledge Graphs. He will provide an overview of the foundations of Schema.org, and its evolution from Semantic Web technologies; Why Schema.org is becoming a necessity for any and every site; its place in the emerging Answer Engine landscape; plus examples and strategies for applying it to a site.